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KitchenLAB

Identity and packaging concept for a lab-themed kitchen and coffee venue, with a periodic-table logo and menu.

code(K15)
typeConcept
year2020
disciplinesPackagingBranding
refBehance ↗

KitchenLAB is a brand concept for a venue built around kitchen and coffee chemistry. The LAB square beside the wordmark follows the logic of the periodic table, and the brand sheet specifies Gotham Ultra and an orange, black and white palette. I laid out the menu as a periodic table of foods and drinks, and added a coffee profile card, an opening invitation and a pattern of flasks and pots. Packaging covers a coffee pouch with a Turkish label, an espresso bottle tagged like an element and a takeaway cup. Stationery, a plate, coaster, mug, tote and T-shirt carry the logo, and the printed pieces were photographed in a studio.

KitchenLAB wordmark above a short English intro describing a laboratory concept venue for kitchen and coffee chemistry.
Plate 01 — System
Brand sheet: outlined Kitchen wordmark on a construction grid, Gotham Ultra specimen, LAB square and orange, black and white swatches.
Plate 02 — System
Animated KitchenLAB logo cycling through three colourways: white on orange, black on white with an orange LAB box, and white on black.
▸ animatedPlate 03 — System
Stationery mockup: KitchenLAB envelope, both sides of a business card with a flask illustration, and a letterhead.
Plate 04 — Mockup
Repeat pattern of line-drawn flasks, test tubes and cooking pots filled with orange on a white background.
Plate 05 — Illustration
Studio shot of the KitchenLAB coffee pouch, espresso bottle, takeaway cup, coaster and French press on a patterned placemat.
Plate 06 — Hero
Coffee pouch label artwork: front reads Roasted at KitchenLAB, Kavrulmuş Taze Kahve, Brazil; back lists product details in Turkish.
Plate 07 — Detail
Black stand-up coffee pouch with the KitchenLAB front label, marked Brazil, 100 GR, on a cream backdrop.
Plate 08 — Photo
Back of the black coffee pouch with a white KitchenLAB label listing contents, storage and origin in Turkish.
Plate 09 — Photo
Printed coffee profile card, periodic-table menu and Büyük Açılış opening card standing together on a cream backdrop.
Plate 10 — Photo
Coffee profile card in Turkish rating flavour intensity, aroma, body and acidity with bean icons, plus a roast gauge and brew icons.
Plate 11 — Detail
Folded Büyük Açılış opening invitation with an orange sign illustration, a flask graphic and the date 05/05/2020, 13:00.
Plate 12 — Photo
Open brochure: coffee cherry and roasting photos with Turkish text on orange bands at left, the periodic-table menu at right.
Plate 13 — Spread
Stack of square white coasters printed with the KitchenLAB logo in black and orange.
Plate 14 — Mockup
Orange-tinted 500 ml bottle with a white cap and a vertical white KitchenLAB logo, lying on a marble surface.
Plate 15 — Mockup
White plate with a small black KitchenLAB logo in the centre, leaning against a pale wall.
Plate 16 — Mockup
Person in a white KitchenLAB T-shirt holding a matching white logo mug against a green backdrop, face out of frame.
Plate 17 — Photo
Person in a KitchenLAB T-shirt carrying a natural cotton tote bag printed with the logo, against a green backdrop.
Plate 18 — Photo
Natural cotton tote bag with the KitchenLAB logo in black and orange, laid flat on a white surface.
Plate 19 — Photo
Hand holding out a white KitchenLAB takeaway cup with a black lid toward the camera, green backdrop behind.
Plate 20 — Photo
Backstage: the KitchenLAB coffee set on a white paper sweep over a shooting table, lit by a studio LED panel.
Plate 21 — Process
Backstage: a hand on a tripod-mounted camera frames the coffee set on a white sweep while another person stands behind.
Plate 22 — Process