Advertising Ideas — Deniz Şen

Ad ideas from a brief, built on products by LG, Dyson, Schwarzkopf, Oreo and DeWALT, plus two university posters.

code(AI06)

typeBrief

year2021

disciplinesSocial

The briefing here was to develop advertising ideas for various brands' products, and I mostly turned one product trait into a picture. An LG fridge wears a Santa hat beside vegetables frozen in ice. Two Dyson purifiers stand under a starry sky, cool as space. In the Schwarzkopf Color Expert ad, hair takes on the northern lights' colours. Oreo becomes a cookie-consent pop-up with 'throw it' and 'eat it' buttons. A DeWALT breaker cuts into Mount Rushmore. In two Gelecek Üniversitesi posters, the page a young person holds peels back onto a photo of a profession. The Oreo copy is in English; the rest is Turkish.

LG ad: a fridge in a Santa hat in a snowy mountain scene, with a cabbage and carrot slices frozen in ice cubes in front. — Plate 01 — Poster

Two Dyson Purifier Cool towers, dark grey and silver, against a starry black sky with Turkish copy and a 6,499 TL starting price. — Plate 02 — Hero

Schwarzkopf Color Expert ad: long blue-and-green hair, seen from behind, echoes the aurora sky at left; the dye box sits lower left. — Plate 03 — Poster

Oreo ad styled as a website cookie pop-up: an Oreo cookie emblem, COOKIES! and two buttons reading throw it and eat it. — Plate 04 — Screen

Two Gelecek Üniversitesi posters, yellow and teal, each with a young person holding a doodled page that peels back onto a photo. — Plate 05 — Mockup

DeWALT poster mockup: a worker in a hard hat drills into Mount Rushmore, and the yellow DeWALT breaker stands large in the foreground. — Plate 06 — Mockup