← work(BI05)

Blue Ice Cream

Logo and fruit-patterned 500ml tubs for a fictional ice cream brand, where colour tells each flavour apart.

code(BI05)
typeBrief
year2021
disciplinesPackagingLogo
refBehance ↗

Blue Ice Cream is a fictional ice cream brand I worked on as a set brief: a logo plus a range of packaging illustrations for its products. The logo pairs a line-drawn cone holding three overlapping blue scoops with a lowercase wordmark, separated by a thin vertical rule. On the 500ml tubs, each flavour gets its own colour and a repeat pattern of outlined fruit: watermelon, mango, green apple, orange and strawberry. A wavy, scalloped badge frames the logo on the side of each tub and on the lid.

Blue Ice Cream logo: a line-drawn cone with three overlapping blue scoops, a vertical rule and a black lowercase wordmark.
Plate 01 — System
Red watermelon, yellow mango and green apple 500ml tubs with fruit patterns and wavy logo badges, the red one mid-air, on light blue.
Plate 02 — Mockup
Orange-pattern tub standing upright and strawberry tub on its side on light blue, showing the wavy logo badge on the side and lid.
Plate 03 — Mockup