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FAS

Logo, brand identity and website for Football Analytics & Scouting, in deep green and mustard yellow.

code(F03)
clientClient — Football Analytics & Scouting (FAS)
year2021
disciplinesBrandingWeb
refBehance ↗

Football Analytics & Scouting (FAS) studies the playing philosophy of football teams, then works out the positions and player profiles a club needs, with its finances in mind. In 2021 I created the FAS brand identity and website design. The mark is a folded, angular F in deep green with a round dot, set beside a rounded geometric wordmark. Its inner bracket and dot switch between yellow and white depending on the background. Green, mustard yellow and white carry across business cards and a T-shirt. On the site, Turkish copy sits beside sample player reports, charts and pitch maps. An Instagram post announces the renewed site.

FAS logo mark, a green and white angular F with a white dot, over a dark floodlit stadium with small FAS signs on the stands.
Plate 01 — Hero
FAS logo mark on white: folded green planes, a yellow bracket and a yellow dot forming an F.
Plate 02 — System
Scattered FAS business cards in green, yellow and white, with the logo mark, wordmark, names and contact details.
Plate 03 — Mockup
Mustard yellow T-shirt on a model's torso, printed with the green FAS logo mark and wordmark.
Plate 04 — Mockup
FAS website pages in four browser windows and on a laptop: a dark hero, a world map with stats, analytics content and a team page.
Plate 05 — Screen
Turkish website section on player reports, with a suited man using a tablet, a shot heat map and a league comparison radar chart.
Plate 06 — Screen
Turkish website section on player roles and badges, with a player in an FAS shirt beside sample analytics charts and pitch maps.
Plate 07 — Screen
Instagram post mockup from fas_analytics reading 'Web sitemiz yenilendi!' (our website is renewed), with devices showing the site.
Plate 08 — Mockup