← work(BT04)

baht Tattoo Studio

Identity, AR try-on app, merchandise and a quote-based tattoo catalogue for baht, a concept tattoo brand.

code(BT04)
typeConcept
year2021
disciplinesIdentityLogo
refBehance ↗

baht means luck or destiny in Turkish, and I shaped the logotype to carry that meaning. The idea was a tattoo brand and platform where you can reach the artist through an app and see a design on your own skin in augmented reality. A wavy line worked into the H stands for the different paths people's lives take, and scanner-style corner brackets point to the app's camera. Around it I built an identity guide in black and grey, set in Trade Gothic and Poppins, plus stationery, merchandise, the mobile interface and a 2021 tattoo catalogue of five designs, each starting from a quote someone shared.

baht logotype: BA over HT with a wavy line worked into the H, framed by scanner-style corner brackets, black on white.
Plate 01 — Hero
Two baht identity guides: one open at the introduction and contents, one closed on the black cover titled Kurumsal Kimlik Rehberi.
Plate 02 — Mockup
Guide spread: a half-black typography section opener on the left, the baht logo on a construction grid on the right.
Plate 03 — Spread
Identity guide spread on the meaning of the name, with stacked and horizontal versions of the baht logo.
Plate 04 — Spread
Guide spread on typefaces: Trade Gothic LT Std Extended for the logo and Poppins as the secondary typeface, with alphabet samples.
Plate 05 — Spread
Guide spread: a Materials opener listing business card, letterhead, envelope, T-shirt and bag, beside business card layouts.
Plate 06 — Spread
Guide spread with technical layouts for an A4 letterhead and a 240 x 105 mm envelope carrying the baht logo.
Plate 07 — Spread
Guide spread showing T-shirt print placement on front and back, beside a photo of logo T-shirts on hangers.
Plate 08 — Spread
Guide spread with a white cap and a canvas tote bag, each carrying the baht logo.
Plate 09 — Spread
Guide spread of logo misuse examples crossed out in red, and a colour palette page with Pantone Neutral Black C and Cool Gray 1 C.
Plate 10 — System
Guide spread of horizontal and stacked logo variations, with a black facing page showing both versions in white.
Plate 11 — Spread
Front and back covers of the baht identity guide laid flat: black front with the title, white back with a light grey logo.
Plate 12 — Mockup
Grey wireframes of the baht mobile app on rows of tilted phones against a dark background.
Plate 13 — Process
Tilted phone screens of the baht app: sign-up, login, dark onboarding screens with tattoo photos, shop and an artist profile.
Plate 14 — Screen
Full set of baht app screens: onboarding, explore, artist profile, chat, booking calendar, payment, shop and AR camera try-on.
Plate 15 — Screen
Two tattoo design prints: a star chart collage with a vintage woman's face, and a geometric scallop shell.
Plate 16 — Illustration
Two tattoo design prints: a rose and bird over a golden-ratio diagram, and the Mona Lisa's face cut into four strips.
Plate 17 — Illustration
Catalogue spread pairing the scallop shell design, titled İstiridye Kabuğu, with the tattoo on a forearm; back cover alongside.
Plate 18 — Spread
Catalogue spread: the Mona Lisa strip design with a Fight Club quote, opposite a photo of the tattoo on an upper arm.
Plate 19 — Spread
Catalogue spread for Güvercin: the rose and bird design on the left, the same tattoo on a forearm on the right with a poem excerpt.
Plate 20 — Spread
Several open catalogue spreads showing the Mandala design tattooed on a back and the Aşk'a Rota face collage as a tattoo.
Plate 21 — Spread
Covers of the baht 2021 Dövme Kataloğu with a tattooed model, and an About spread listing the five designs.
Plate 22 — Mockup
Off-white canvas tote bag with the black baht logo printed on the front.
Plate 23 — Mockup
White cap with the baht logo in black on the front panel.
Plate 24 — Mockup
White and grey T-shirts on a rail with black hangers, the front one printed with a large baht logo and a logo neck label.
Plate 25 — Mockup
White apron with the baht logo on the bib and a small logo tag at the hem.
Plate 26 — Mockup
White and black lanyard repeating the baht logo, holding a card that reads Ziyaretçi Kartı, Visitor Card.
Plate 27 — Mockup
Storefront mockup: baht logo on a white wall above an arched window lettered baht tattoo studio. and baht.com in white.
Plate 28 — Mockup