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Nike × Apple Watch Concept

An unofficial concept that pairs the Nike swoosh and Apple logo in a NikeApple mark, shown on Apple Watch faces.

code(NA17)
typeConcept
year2019
disciplinesConcept
refBehance ↗

In this unofficial concept, I combined the Nike swoosh, the Apple logo and a NikeApple wordmark into one shared mark, worked out in three lockups. In the first, a small Apple logo sits under the tip of the swoosh. The second is horizontal, with the wordmark beside the swoosh. In the third, the Apple logo nests in the curve of the swoosh. I then placed the marks on Apple Watch faces over a dark leaf image. The type pairs Core Sans G 55 Medium and 35 Light with Myriad Variable Concept Light Italic. The logo and type sheets are white on grainy black.

Three NikeApple lockups in white on grainy black: Apple logo under the swoosh tip, a horizontal wordmark, Apple logo in the swoosh curve.
Plate 01 — System
Three Apple Watches in silver, gold and black cases with red, cream and black bands, each face showing a NikeApple logo over dark leaves.
Plate 02 — Mockup
Type card listing Core Sans G 55 Medium, Core Sans G 35 Light and Myriad Variable Concept Light Italic, then Thanks For Watching and logos.
Plate 03 — System