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Troia Horse Stage Poster

A poster for the 56th International Troia Festival that turns the Trojan Horse into a stage.

code(TH18)
brandBrand — 56th International Troia Festival
year2019
disciplinesPoster

Greek soldiers hid inside a wooden horse to enter Troy, and that Trojan Horse is where this poster for the 56th International Troia Festival begins. In my version the horse holds a stage instead: its belly opens onto red curtains, a drummer and a singer. A ladder leads up from the grass. Around it, illustrated figures dance on a green hill. One waves a TROIA flag, and another floats off on a bunch of balloons. The headline is Bebas Neue with a script face for 'festivali', white on a pale blue sky. The project also shows the figure set, palette and type pairing.

Mockup of the Troia Festival poster hanging on a light grey wall, the horse-stage illustration under a blue sky.
Plate 01 — Mockup
Poster: '56. Uluslararası Troia Festivali' over a wooden horse with a drummer and singer on a stage in its belly, people dancing on a hill.
Plate 02 — Hero
The horse illustration alone: a flat brown horse with a red-curtained stage cut into its body and a ladder, on a green hill.
Plate 03 — Illustration
Six flat illustrated figures dancing, cartwheeling and singing into a microphone, above a grid of colour palette dots.
Plate 04 — System
Character details: a drummer in a top hat behind an orange drum kit, and a figure with long brown hair holding an ice cream cone.
Plate 05 — Detail
Detail of a teal TROIA flag, a yellow balloon with a white horse icon, and a man floating away on a bunch of balloons.
Plate 06 — Detail
Type specimen: Bebas Neue Regular and a script face labelled 'falling button', set over a pale horse silhouette.
Plate 07 — System