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Mercedes-Benz Catalogue

A Mercedes-Benz model catalogue in Turkish, with restrained serif type and photo-led spreads.

code(MC10)
brandBrand — Mercedes-Benz
year2021
disciplinesCatalogue

Quiet pages, with room left for the photography, set the tone of this Turkish-language model catalogue for Mercedes-Benz. The cover places a black sedan against slatted timber architecture, with a white title panel carrying "Kataloğu" in serif capitals, the wordmark and the three-pointed star. Inside, the spreads move between feature pages such as MBUX and connectivity ("Bağlantılar"), a full-bleed rear-seat interior, pages of upholstery, paint and wheel options, and a dark AMG spread set in white and red type. I kept the typography restrained and left plenty of white space on the text pages. The back cover carries social media links and small print.

Back cover with social media links and small print, overlapped by the front: a Kataloğu title box with the star logo above a black sedan.
Plate 01 — Hero
Open catalogue spreads in a diagonal grid on black: MBUX and connectivity, rear-seat interior, trim and wheel options, blue AMG cars.
Plate 02 — Spread